Ever wondered what the most popular language is on the Internet? Today Translations has looked at data collected by Internet World Stats and there is some really interesting data.
Overall, Internet usage has grown nearly 500% in the last 11 years. Over 2 billion people are now online – this represents just under a third of the world’s entire population.
(Please note, this refers only to language and not countries and therefore the number of users takes into account overseas diasporas and populations with the same official language/mother tongue).
Chinese on the Internet
Chinese has quickly become one of the most widely used languages on the Internet. Over half a billion Internet users speak Chinese. In China, there are approximately 485 million Internet users (meaning approximately 35 million Chinese-speaking Internet users are not based in China). Overall, Chinese has seen its growth increase by nearly 1,500% in just over a decade.
Here are some other interesting metrics:
- Facebook Subscribers : 504,660 (only .1% of China’s online population has Facebook)
- China equates for over half of Asia’s Internet users.
- China’s Most Popular Website: Baidu.com is the 6th most popular website globally (Alexa).
But what about the rest of Asia?
If you know anything about Japanese or Korean culture, you will be unsurprised to see Japanese and Korean’s inclusion in this top 10 list.
Japanese on the Internet
Japan has long been one of the most online countries in the world and has one of the highest Internet penetrations (the percentage of the population who are Internet users). The number of Internet users has doubled to just fewer than 100,000,000 according to the latest data. Japan represents just over 10% of Asia’s Internet population.
- Facebook Subscribers: 3,812,460 (3.8% of Japan’s online population has Facebook)
- Japan’s Most Popular Website: Yahoo.co.jp is the 12th most popular website globally (Alexa).
Korean on the Internet
Korean also has quite a high penetration level – 55% of all Korean speakers are online, this may be reflective of North Korean Internet usage being much less than South Korean Internet usage. Indeed, there are no accurate estimates for North Korean Internet usage. Indeed, if you look at data for just South Korea, there is an Internet penetration of over 80%.
- Facebook subscribers (South Korea): 3,697,020 (9% of South Korea’s online population)
- South Korea’s Most Popular Website: Google.com is the most popular website globally (Alexa).
- South Korea’s Most Popular Native Website: Naver.com is the 172nd most popular website globally (Alexa).
What is interesting from both the Japanese and Korean statistics is that they have only doubled their Internet user numbers. Whilst this is still significant growth, it is a lot slower compared to many other languages’ growth over the same period. This is reflective of their original penetration level being much higher than other languages already.
Arabic on the Internet
Arabic is the language which has seen its number of Internet users grow the most. In the 11 years since the turn of the millennium, the number of Arabic speaking people online has grown by over 2,500%. There are now over 65 million Arabic speaking Internet users. What’s even more amazing is that this represents just 19% of the total Arabic speaking population. The countries with the most Internet users:
(* these are the top ten most populous members of the Arab League)
The Arabic speaking world has grown most significantly over this period of 11 years. However, what is really amazing is the small penetration levels (ranging from a tiny 1.1% to 43.6%). It is clear that Arabic, unlike Japanese or Korean, still has a massive growth ahead of it.
- In the Middle East, the UAE is the Arabic speaking country with the highest level of Internet user penetration (69%). This is followed closed by Qatar (66.5%). Israel has the highest online penetration (70%) but the vast majority of speakers speak Hebrew as their mother tongue.
- In Africa, Morocco has the highest level of Internet penetration (41%), followed by Tunisia (34%).
- Most popular website in Egypt (country with the most Internet users) is Facebook.com, (the 2nd most popular website globally), followed by Google.com.eg – the 146th most popular website globally.
Russian on the Internet
Russian has also experienced high levels of growth. Russian has grown 1,825% – one of the highest growths for any European language. In Russia, there are 59,700,000 Internet users – this represents 12% of Europe’s Internet users. Similarly, with a penetration of just 41%, it is clear that there is room for Russia to expand its number of Internet users.
- Facebook Subscribers: 4,648,080 (7.8% of Russia’s Internet users have a Facebook account).
- Most popular website: Yandex.ru – the 22nd most popular website globally (Alexa.com)
Finally, the most popular European languages on the Internet. Spanish, Portuguese and English are no longer just European languages and it is arguable that they are seeing their growth outside of Europe.
German on the Internet
Let’s first look at German which has seen the smallest growth of the European languages (174%). Germany has a very high level of penetration (80%) and it represents 14% of Europe’s overall Internet population. Furthermore, Germany also has 19,459,280 Facebook users – almost a quarter of the entire population. The most popular website in Germany is Google.de, the 20th most popular website in the world.
French on the Internet
French has seen quite considerable growth (398%) and in Europe, France represents 9.5% of total Internet users. Indeed, France represents 75% French Internet users. This equates to 14.5 million French speaking Internet users outside of France.
Spanish and Portuguese on the Internet
Spanish and Portuguese Internet users have increased the most out of any traditional European language. However, let’s look at their growth outside of Europe by comparing Spain and Portugal with Mexico and Brazil (the two most populous non-European Spanish and Portuguese speaking countries).

Although Spain has a lower number of Internet users, its penetration is double that of Mexico’s. What is amazing is Facebook’s dominance in Mexico. Over 80% of all Internet users have a Facebook account.

Again, Brazil has a lower user penetration level compared to Portugal but the number of Internet users is over 14 times larger. For these two countries, it is clear that the growth in Internet users will be from the complete linguistic family and not from their linguistic roots.
English on the Internet
Finally, English which, despite slower growth compared to many other languages, is still the most popular language on the Internet in terms of users. However, English, like many other languages, has a complicated language history and is spoken across many parts of the world.
Looking at the most popular English language countries on the Internet is a very complicated task! English is the official language of many different countries, yet an official language does not mean it is the majority first language people learn.
For example, India has English as an official language with government and parliamentary communication conducted in English. However, the percentage of people who speak English as a first language is very small compared to its overall population. Likewise, the number of English speakers in Nigeria (where it is an official language) is only 53% off its overall population – much less than the UK, where almost 98% of its population speaks English.
In conclusion, it looks as though Chinese will become the most used language on the Internet in 2011 or 2012. The growth rate has been phenomenal and this is reflected in Chinese Internet habits.
Baidu, China’s answer to Google has already taken over Bing (Microsoft’s search engine), as the third most popular global search engine and is fast on the heels of Yahoo!. Google remains the largest search engine due to its stalwart position in many different locations. Similarly, taobao.com, China’s answer to eBay, is ranked 16th in the world by Alexa – above eBay.com at position 21.
It is clear that Chinese Internet consumption is growing at an extraordinary rate!
Today Translations is a leading translation services provider in London. As a translation company in London with a network of over 2,000 translators, Today Translations can translate and interpret in over 160 languages. Services include: Russian translators, Chinese translators and Arabic translators.
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