2 billion tune in to watch Royal wedding

Posted on 26 April, 2011 by Greg Jacobs

On Friday the 29th of April, it is estimated that around 2 billion people will tune in to see Prince William and Kate Middleton tie the knot. Images of Westminster Abbey, Buckingham Palace, Pall Mall along with all the pomp and ceremony will be transmitted all over the world. For any fan of the British [...]

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Translation helps capture market share

Posted on 6 April, 2011 by Greg Jacobs

As more and more communities go online, the importance for companies, of using translation to capture the resulting, emerging markets has never been more important. According to Internet statistics compiled by ADOTAS, the internet advertising online magazine, 86% of Web users live outside the United States, and it is fair to say that substantial numbers [...]

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The consequences of poor translation

Posted on 25 March, 2011 by Greg Jacobs

Bear some of the following in mind, when considering, whether to use a translation service or not. You would also be well advised to think about using a quality professional translation service, rather than going on the cheap, or indeed using Google Translate. An abortion in Portuguese may refer to either a miscarriage or an [...]

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EU urges universities to offer more translation courses

Posted on 15 October, 2010 by Greg Jacobs

The demand for translators has been strong in Europe over several years. The main reason as to why this has been happening is because between 2004 and 2007 the number of official EU languages expanded from 11 to 23. In fact in 2007 an EU study found that of around 2,000 businesses, 11% had lost [...]

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International e-mail marketing is all about culture

Posted on 8 April, 2010 by Greg Jacobs

When doing business with other countries there can be barriers such as language. For some companies it may be a case of trying to grow their market share, or increase sales. For others it might be a case of expanding into another country. Whatever the case may be, it is essential that when conducting business [...]

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What are the benefits of website localization?

Posted on 31 March, 2010 by Greg Jacobs

A recent article produced by Today Translations, the licensed translation agency, titled ‘FaceBook localization sends out strong message’ discussed how individuals and businesses alike have been affected by the power of sites such as FaceBook, particularly regarding the impact or website localization. Following this we want to make clear exactly what the benefits of this [...]

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FaceBook localization sends out strong message

Posted on 31 March, 2010 by Greg Jacobs

Over the last decade the internet has experienced a dramatic rollercoaster of a ride. Looking back at when the .com bubble burst seems like an age ago, and ever since people, businesses, investors, all of them had their doubts about the internet. Business models and strategies were rewritten overnight, not to mention the value of [...]

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Disappearing languages

Posted on 5 February, 2010 by Greg Jacobs

Losing Our World’s Languages At Today Translations we have taken a serious interest in the way language is used around the world and how it evolved to be so. When we recently learned that every 14 days a language dies we were shocked to say the least and even more devastated to hear that by [...]

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Dissolving Customer Support Communication Barriers

Posted on 11 December, 2009 by todaytranslations

Being able to sell to a diverse customer base is one thing, but it’s just the first step in an ongoing process of fostering successful customer interactions if winning loyalty is your goal. It might be daunting to engage call center representatives with language translator skills, but many customers are thrilled to find support information [...]

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Better safe than Suri

Posted on 18 November, 2009 by todaytranslations

What exactly is in that exotic baby name? Now you can find out with a Today Translations Name Translation Audit Celebrities and their crazy baby names: they do love ‘em. And why not? Which is all very well when those names are pretty well-understood by the public at large. There’s not much wrong with the [...]

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Is Glaswegian lost in translation?

Posted on 17 November, 2009 by todaytranslations

It’s “fly cup” time at Charmaine’s Prize Bingo in the heart of Glasgow’s historic Gallowgate, close to the city centre. The tea break means there’s no bingo lingo to be heard, but the walls echo with patter sharp enough to bring a smile to the tear-stained faces of the china clowns who look on mournfully [...]

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Bits-and-bytes Industry

Posted on 3 November, 2009 by todaytranslations

Though the collapse of the bubble has led to a difficult period for the bits-and-bytes industry, it has now returned to stable and sustainable growth coupled with vibrant innovation in many departments. The coming years promise to be exciting as the software industry, once again, reinvents itself to reach a whole new level. According to [...]

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